Features / Event Marketing

From first invite to registered

Outreach, persuasion, and conversion for past and new attendees — with the campaign tools and AI to turn interest into seats filled.

Start filling the room See how registration works

eventIQ illustration of outreach campaigns and audience segments for inviting past and new attendees

How it works

Reach them. Win them over. Get them registered.

Sending an invite is easy. Earning a seat is the real work: knowing who to reach, what to tell them, and when to ask again. Event Marketing gives each of those steps its own tools, with AI where it actually helps.

Reach the right people

Start with the people who already know you, like past attendees and members, and add new lists alongside them. Invite by segment instead of sending one message to everyone. Audience lists and segments · Invite campaigns · AI drafts the first invite in your event's voice.

Give them a reason to say yes

People say yes for different reasons. Returning attendees respond to early pricing, newcomers to the program and speakers, members to their member rate. Tailor the message to each segment so every invite makes the right case. Message per segment · Event details pulled into every send · AI-suggested subject lines and variants, reviewed by you before sending.

Turn interest into registrations

Reminders follow registration status. People who have registered stop receiving invites, and people who haven't yet get a timely nudge. After each send, watch registrations move on the same event and decide what to do next. Status-based reminders · Deadline and price-change prompts · Registration results per campaign.

Audiences

Who you're filling the room with

Every event draws from more than one crowd. Each needs a different first message and a different reason to register.

Past attendees

They came once. Give them a reason to come back. Invite people from earlier editions with what's new this year, before they hear about it somewhere else. Returning attendees are often the quickest registrations you'll get.

New audiences

People who don't know you yet. Imported lists, partner and speaker networks, referrals. Lead with the program and the people on stage, then make registering effortless.

Members & community

Members who expect to be treated like members. Member pricing, early access, and messages that recognise who they are, kept separate from what non-members receive.

Tools + AI

The campaign toolkit, with AI where it earns its place

Everything you need to reach, persuade, and convert, built around your event rather than a generic contact list.

Reach · Campaigns built from the event

Create invites, announcements, and follow-ups from the event itself. Dates, venue, prices, and the registration link come through without copy-pasting.

Reach · Convince · Segments from real registration data

Target by registration category, ticket type, price tier, registration status, or past participation, the same groups you already use to sell the event.

Convince · AI writes the draft. You approve it.

Get a first draft, subject-line options, and a tone that suits each segment. Edit freely. Nothing is sent until you approve it.

Convert · Reminders that know who already registered

Schedule reminders around deadlines and price changes. Status decides who receives them, so registered people aren't asked again.

Convert · See what each send moved

Registrations by segment and category on the same event, so you decide the next send from what actually happened rather than from opens alone. That's karar zekâsı applied to your campaign.

Event-native

Why not just use a generic email tool?

A generic email tool knows a contact list. Event Marketing knows your event: who is in which category, what they pay, and whether they've registered yet.

Generic email tool

A generic email tool knows a contact list.

Audience: A contact list you export and keep re-importing
Personalisation: First name in a merge field
Timing: You remember to send, and hope it reaches the right people
Results: Opens and clicks

eventIQ Event Marketing

Event Marketing knows your event: who is in which category, what they pay, and whether they've registered yet.

Audience: Your event's registration data: categories, ticket types, prices, status
Personalisation: The right price, deadline, and reason to register for each segment
Timing: Reminders follow registration status, so registered people drop out automatically
Results: Registrations on this event, by segment and category

Experience Engine

Event Marketing fills the room. The Experience Engine runs the event.

Event Marketing is part of eventIQ's Experience Engine, alongside the tools that shape every attendee's journey. Campaigns, registration, and the event program all draw on the same event.

Experience Engine

The tools that shape every attendee's journey

Campaigns, registration, and the event program all draw on the same event.

Registration & RSVP→Event mobile app→Onsite check-in→

Your next event has a room to fill

Tell us about the event and the audiences you want to reach. We'll show you how outreach, messaging, and registrations come together in eventIQ.

Start filling the room See how registration works